Profession

Art Director | Senior Creative | Branding | Media | Fine Arts + Tech Skills | (He, Him)

Employment

WebMD Health Corporation , New York, NY (Remote)
2008 - 2020

Art Director | Medscape

Directed, developed and oversaw a remote team of graphic designers and web developers dedicated to specific ad content designed for the physicians’ portal, providing clinical information to better serve patients. Direct client-facing involvement with initial meetings, pitches and project guidance, along with interactions between account managers and writers.

  • Conceived and designed the Point of Contact (POC) expanding media ad for desktop and mobile, providing more focused content while streamlining and improving the user experience and generating increased revenue of up to $11M. Number of unique ad units ranged from 350 - 500 per year.
  • Developed and implemented the first-ever internal and external design guides for all ad products which created a standardized process used world-wide for all Medscape ad design.
  • Improved intra-department workflow with introduction of Sketch and Marvel apps. This reduced overall design timing by 30% and allowed developers to pull information for CSS and HTML without the need of opening Photoshop assets.
  • Involved with US team to set up and train new United Kingdom office in 2019. The European office would cover pharmaceutical companies overseas, which had a unique set of guidelines separate from what was required in the US.
  • Oversaw and efficiently managed world-wide projects and teams remotely across time differences which aligned project timelines to Eastern Standard Time (EST) ensuring contract timelines and scope were met.

Pokémon USA, New York, NY
2006-2008

Art Director

Led team of 2-3 designers for web, print, online video commercials and product development supporting the Pokémon card and video games, as well as creating materials and promotions for the online store.

  • Collaborated on creating the Pokémon Learning League, an online interactive classroom supplement used for the continuing education of basic curriculum by elementary to middle school students. Received The National Parenting Center seal of approval (2007), iParenting Media award (2007), AEP Distinguished Achievement Award (2007), BESSIE Award (2007), SIAA Codie Award for Best Instructional Solution for Students at Home (2008), and increased press exposure and market presence.
  • Designed and developed convention booth displays for both Pokémon Learning League and display for the first New York Comicon. Both conventions were essential and successful for awareness for the brand and new products.

Partsearch Technologies, New YorK, NY
2004-2006

Art Director

Focused brand identity and awareness through online and print campaigns for the largest part supply catalog. Collaborated with marketing team to identify where best to expand brand awareness, which resulted in partnerships with RadioShack, RC Willey and nearly every major consumer electronics retailer.

  • Created branding guidelines for media tactics, along with establishing new brand logo and overall design guide.
  • Increased revenue through weekly campaigns and advertisements promoting online business along with co-branded partnership campaigns through emails, banner ads and print.

TP Orthodontics, LaPorte, IN
2002-2004

Art Director

Provided art direction for print/web campaigns and brand awareness. Collaborated with CEO to focus branding and develop design guidelines.

  • Created first online banner and email campaigns for various TP Ortho dental products, to increase brand recognition with dental professionals, which lead to an increase in sales, primarily with the InVu product.
  • Expanded advertising designs beyond physician-focus to appeal to consumers including in-office posters, takeaways, and t-shirts, mainly for awareness with consumers as to what the best products would be for their needs.

J. Walter Thompson, Chicago, IL
2000-2001

Art Director

Part of a team of art directors that oversaw campaigns for major clientele in a fast-paced ad agency. Focus was mainly online and print with some broadcast commercial work.

  • Launched monthly campaigns for brands and sub-brands including Helene Curtis, Oscar Mayer, Kraft, Northwestern Mutual and more.
  • Increased brand awareness through targeted new media designs for clients including email blasts, interactive websites, print campaigns that lead to website extras through codes, and video channels.
  • Was awarded prestigious James Webb Young award within the first six months.

Playboy Enterprises, Inc., Chicago, IL
1998-2000

Art Director | New Media

Produced artwork and design for sections of the Playboy.com site and online store. Partnered with photography, video department and writers on new weekly content.

  • Maintained content for one of the larger portions of the online portal which averaged 1500 pages per year.
  • Involved with high volume user live video streams from the mansion, along with post-content updates, which was revolutionary for the time.
  • Supplied illustrations and photography for both online and magazine.
Independent Work

Toy Life
2010-2018

Owner / Designer / Developer / Artist / Toy Designer

Emmelle
2009-2014

Art Direction / Designer / Developer

J'envie
2009-2014

Art Direction / Designer / Developer

Education

Master of Arts: Illustration - Ball State University, Muncie, IN

Bachelor Arts: Illustration - Ball State University, Muncie, IN

Awards

James Webb Young 2000 winner
Award based upon votes by J. Walter Thompson agency. This award is handed out to the top creatives in the company, usually given to people who have been with JWT for some time. I received this award after my first six months.